An upgrade for the most natural source of performance, vitality and energy.

I'm talking about SLEEP.

And the upgrade, is an a particular sleep system that consists of four components which are perfectly harmonized for a maximum regenerative sleep. From the first night on...

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Don’t get me wrong - I’m ALL about the upgrades. In the realm of all things coined “health and wellness”, I never fail to get overly excited about new discoveries on how I can kick my life up a notch, so to speak. From adding maca to my smoothie, essential oils to my bedroom, crystals to my yoga practice, and just recently - opting for a once-weekly Mindful Strength Training (MST) regime. Of course, there’s also the “Bulletproof Coffee” upgrade that everyone’s going nuts over these days - including myself. But spending over $10K on a bed...hmmm, I’ll pass on that one thank you very much!


I was first introduced to the SAMINA sleep system by a dear friend I met on my most recent retreat, and among all of the glorious things she was telling me about from her time at Dave Asprey’s Bulletproof Conference - this new bed of hers was a clear winner. Intrigued at the idea of a fully comprehensive sleep system, that was not only advanced in terms of being scientifically designed to meet every facet of the body’s needs, it was also completely natural and sustainable.

Sleeping on non-toxic miracle land? Sign my up!

Then I heard the price and took a minor gasp, and put that beautiful dream to rest.


This bed, I’ve come to learn, is truly a transformational piece of equipment, and may very well be the best investment in one's life. We all know how important sleep is, but unfortunately, most of us don’t have the luxury of affording top quality - the definition of which is that of a SAMINA sleep system.

In order to bring you a little bit of the value that I have learned since being introduced to this whole new take on a “sleep system” - I decided to connect with Holistic Sleep Coach, Claus Pummer, who is the Managing Director there, to share some of his healthy sleep wisdom with all of us.

This man lives and breathes SAMINA, and I was curious to know the story behind how this intense passion came to be...


“I apprenticed in my native Germany as a carpenter and after years of training, attained the highest level of achievement, Master Cabinetmaker. I then worked in Europe and New Zealand before emigrating to Canada where I opened my own custom woodwork shop and showroom. Because I had a tough job physically, I had sought a great bed and became a SAMINA sleeper. When it came to my clients, it is the only bed I have ever recommended.

Impressed with SAMINA’s healthy sleep system and design inspired me to pursue training at the Austrian Institute for Sleep Psychology where I became a certified holistic sleep advisor under the mentorship of Dr. Günther Amann-Jennson, a world renowned expert in sleep science.

Today, having applied the sleep principles I first learned from my mentor to my own lifestyle and recognizing that they work, I began sharing this knowledge with others. Sleep science in the grand scheme of the world is a relatively new and ever-evolving science. In fact, scientists and medical practitioners cannot very easily answer the question ‘why do we sleep?’ But I know firsthand and now, after years of involvement with SAMINA, that there is no substitute for quality sleep and that a lack of sleep is detrimental to one’s health, decision-making and quality of life.”

One thing I couldn’t help but recognize as I myself investigated the mattress industry further, was that things seemed a little...ahem...corrupt (to say the least). Claus, in his remarkably and contagiously intense manner, agreed:

The Sleep System Market: Why You Should be Weary…

"The mattress industry is inherently evil. I know that’s a bold statement but it is what I believe. As a whole, the industry is all about making money and they don’t really care about helping people sleep - much less be healthy. Yet, that is the only reason to have a bed in the first place!

Let me explain the reasons I’ve come to this dark conclusion. Much like the cancer industry thrives on us having cancer and being sick to the satisfaction and profits of hospitals, pharmaceutical companies, surgeons, radiologists, doctors and other health professionals, the mattress industry thrives on us having terrible sleep. This is one reason that there are still so many mattresses on the market constructed in the modern tradition beginning with metal spring coils surrounded by synthetic foam, encased in polyesters and synthetic materials then drenched with chemical fire retardants.

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Does that sound like the basis of a healing sleep sanctuary to you? Because that is, after, all what your bed should be - a place of restoration for body, mind and spirit.

So let’s deconstruct this classic construction. First of all, when man began making mattresses with metal springs, we didn’t have electricity running literally through every wall and ceiling in our modern bedrooms nor did they have Wifi routers, bluetooth and other frequencies on the electro-magnetic spectrum. When our own highly conductive bodies are lying in bed a foot or more from the ground, those frequencies find us very attractive. When you are lying in a bed filled with metal springs acting like little antennae actually drawing those frequencies towards you, the result is an electrical charge directly on your body. I know because I measure the electro- and magnetic frequencies on people while they lie in bed both grounded and ungrounded. It’s astounding and, I believe, irresponsible that so many beds are still constructed with so much metal! But there are other options on the market and there has been an explosion in the synthetic foam-based mattress industry. Why is that? One of the biggest reasons is that hedge fund and Silicon Valley types have recognized the attractive profit margins in mattresses so many more players but not necessarily better mattresses.

The problem I have with most synthetic foam mattresses is that we don’t know what’s in them and there are no requirements to disclose when companies develop proprietary materials and then hide behind trade secrets rules. I personally know people who have become very ill because of their new mattress and we also know doctors are getting more in tune with diagnosing ailments resulting from environmental exposures. This is also where fire retardants are a concern. I mean, come on! It is 2018 and why are there requirements to add flame retardants to all furniture especially mattresses. Are that many people still smoking in bed? Nah, it’s just the petrochemical industry has been so successful at lobbying these laws into effect."

How to Shop for a Bed:


"The mattress industry has a goal to have you replace your mattress every 5 to 7 years; similarly, depending on the source, you will hear that you should replace your pillow as often as every 6 months to a couple of years. When it’s such a painful decision, you shouldn’t have to experience that unpleasantness so frequently! Here’s what I tell people to keep in mind as they shop for a mattress:

  • Walk into a mattress store. It really doesn’t matter which one or brand. What do you experience? What do you smell? How do you feel when you leave? Do you have a headache? Ask about off-gassing or the effect of EMF’s on those metal springs and it’s likely you’ll get a sales pitch instead of a factual answer. I did some mystery shopping myself and a big luxury brand told me they wrapped their coils in flax linen to protect from EMF’s - that is complete BS! It makes me angry that so many people are being duped into buying cheap synthetic mattresses that won’t help them sleep, will likely wear out within the expected time frame or sooner, will trap moisture and colonize dust mites, even begin growing molds, mildew and bacteria. It’s horrible. When people let logic prevail, they know intuitively those horribly stinky mattresses can’t be good for them.

  • Shop organic. Whenever possible, find the most natural products available. Again, the question I ask people to consider is this: “Do you want to sleep in a chemical factory or a forest?” We now have evidence that the materials from our clothing, bedding, food containers and so forth are present in our blood. If you don’t know what the bedding is made of, ask - you deserve honest disclosure.

  • Back support. Of all the reasons people want to replace their mattress or consider them worn-out, it is probably back pain that drives them to finally do something. Mattresses that are too soft will ultimately cause some back issues. It’s always advisable to go with a firmer mattress. Of course, it also helps when two people share a mattress because the weight distribution will affect the lighter sleeper less when mattress is firmer.

  • Go low-tech. When it comes to your bed, things like metal, electronics and electro-motors have no place in the bedroom and can only potentially do you harm. Think about how these devices and materials can impact your natural sleep rhythms and interfere with your nightly sleep and restoration. Let’s face it, we have enough stress in our waking lives that we should be focused on reducing and/or eliminating stress in our passive sleeping life."

I often talk about food and nutritional “upgrades”, but what about upgrading your sleep? It’s a vital pillar to having your best day, regardless of if we can afford a SAMINA sleep system or not - what are some free/cheap things we can do now to upgrade how we feel after tonight’s night rest?!

  1. The #1 upgrade to any bedroom which I like to call the sleeping room is to rid the room of any and all electronics. I know this can be controversial but even when you turn off that TV, do you ever notice how it has a bit of a glow in the dark? Electronics emit frequencies all night long. I have devices that make the frequencies audible and when people hear them, they immediately recognize how bad they are and how interfering they are.

  2. Secondly, I recommend sleeping in as dark a room as is physically possible. We had a couple who were arguing over a high window that had no window covering and the wife liked to wake up to the sunshine. When we follow our natural Circadian rhythms and sleep shortly after sundown, it’s perfect to awaken with sunrise. But that’s not the case for most of us. The husband didn’t like the moonlight and stars that frequently brightened the room at night. It was easy for me to advise them when asked my opinion that they should have that window covered. Light is the culprit for many sleepless people and many don’t even realize it. When it is physically difficult or expensive to block light, simple eye masks can do the trick. It’s amazing how much deeper your sleep can be with a blacked out room and yet another reason to remove those pesky electronics with their little night lights. My friend, Dave Asprey, founder of Bulletproof Coffee has a hack for hotel stays; he unplugs what he can and then covers all other lights with black tape. It’s not a bad idea.

  3. The temperature and humidity of a room can also affect the quality of sleep. I know my wife was having issues with her sinuses after we moved to the desert environment of southern California. Although many of her breathing issues and stuffy sinuses were alleviated when she began sleeping in organic SAMINA bed, some of this returned after we moved. The culprit? The dry weather! We invested in a humidifier and sleep with easy breathing returned. Just like with light, which extends the daylight artificially, we can also adjust our indoor temperatures to be artificially too warm. We sleep better in cooler temperatures.

So what’s your sacred nighttime ritual, Mr. Sleep expert, Claus?!

“I work long days and so coming home to me is something I very much look forward to doing. My rituals are just that - rituals! And good sleepers tend to have them. You should think about your own kids or when you were a kid. There were probably some great rituals that actually helped promote sleepiness whether you realized it then or not, you should now. Things like a warm bath, a full tummy, soft night lights all helped your body recognize it was nighttime and for your melatonin production to kick in.

My own adult habits include turning off ALL overhead light. We only use dim lamp light at night and lots of candles and tea-lights. This has a big influence on our melatonin production. When too much stress keeps me thinking too much and prevents sleepiness, I will also wear blue light blocking glasses in the evening. Very helpful.


The other big ritual involved my infrared sauna. We Germans love our sweats! I find the evening sauna before dinner is a great way to relax and detox. Plus it’s so much easier to shave afterwards and I prefer an evening shave which has other benefits because my lovely wife also likes to snuggle more when my face is smooth-shaven. Following the sauna, I always shower. Due to work and travel, it is not always feasible to enjoy my sauna, however, it is the rare evening I don’t shower. I find it cleansing not only physically but also energetically as I interact with so many people during my workday and not all of them are joyful, happy people. The ritual of rinsing away any negative energy is not only symbolic but also very real to me.”

If you want to learn more about SAMINA, there is a lot of information on their website, and Claus welcomes people to call him directly (toll free at 1-877-494-1091) to discuss their sleep concerns - or with one of their healthy sleep advisors.

*SPECIAL OFFER FOR MINDFULLY EDBILE READERS: Claus is offering FREE 30-minute personalized sleep consults for those who mention this article*

Kiki AthanassouliasComment