SuperHuman Strength: It's natural, effective & refreshingly NOT intimidating (+ makes a mean orangesicle smoothie --> recipe included!)
Are you intimidated or just downright turned-off by all of the aggressively masculine and dare I say "ugh...trashy looking" protein powders on the market these days? You're not alone. Dominic is totally picking up what you're putting down, and that's why he's launched a protein powder company with a whole new "feel". Designed to attract the eyes of women, hold the attention of health-nuts, and yet powerful enough to fuel NHL teams and professional athletes all over Canada and the US.
Meet SuperHuman Strength.
I sat down with Dominic Mazzone, the founder and charming serial entrepreneur behind the business, to get his thoughts on all things protein powder - from what, why, when and how.
Initially developed by an NHL strength coach, complemented by the expertise of a functional medicine doctor and a naturopathic doctor - it was rebranded and launched by Dominic and his partners, who, beyond being incredibly business-savvy, made a point to make sure it tasted...actually great ("even the vegan kind!").
Real ingredients, tried and tested, that will make you feel good, & fuel effective fitness activity. Best of all, it will NOT hurt your stomach - unlike many other lower-quality protein powders on the market can...and will, especially over the long-term.
Let's channel our inner fitness nerd: Pre Vs. Post-Workout --> What's the Ideal Protocol?
- Pre-Workout: Key element here is hydration. While most "pre-workout" supplements/beverages/foods lean on using caffeine, Dominic stresses the importance of simply hydrating immediately before and even during intense physical activity. Rather than thriving off a cup of coffee, Dominic suggests water + the Elite Series Restore hydration Formula. HYDRATE is one of the first hydration products of its kind to contain D-Ribose. D-Ribose has been proven to help increase muscular energy, boost stamina, and help recovery. D-Ribose is also a very efficient way to improve your energy when working out. It is involved in the synthesis of ATP in the muscle cell.
- Post-Workout: Eat! Soon! Most importantly, follow with a meal/shake that has an exact carb to protein ratio of 1:1. No time to think/prep/care? No problem. Add the Recovery blend to water, and you're officially refuelling in the most optimal way possible. No more, no less. Fun fact: Many people have found that they not only feel less depleted after consuming the Recovery protein formula, but also feel less sore the next day.
Dominic's Go-To Smoothie Recipe
Remember when you were a kid and Orangesicles were like...your go-to?! (Or yesterday #nojudgement). Try 'adulting up' with this recipe instead - Dominic swears it tastes (almost) the exact same! Weird, but true.
Making Smart Purchase Decisions
Dominic warns us all as consumers that what's allowed on the market these days...is...a little tragic (my words - not his, but I believe we'd agree on the overall point). So what are we to do? Who are we to trust? Thankfully, there are a few helpful checks you can do to ensure you're buying high-quality and tested products:
- Make sure your protein powder has a Natural Product Number, or 'NPN'. All natural health products must have a product licence before they can be sold in Canada. To get a licence, applicants must give detailed information about the product to Health Canada, including: medicinal ingredients, source, dose, potency, non-medicinal ingredients and recommended use(s).
- For athletic supplements beyond 'real food' items, look for the NSF symbol on the packaging. To meet the growing demands of athletes, coaches and all those concerned about banned substances in sports supplements, NSF International created the NSF Certified for Sport® Program. This specially designed NSF program is a focused solution designed to minimize the risk that a dietary supplement or sports nutrition product contains banned substances.
Yes, SuperHuman Strength meets all of the above and much more - and I can officially give it my thumbs up on the vegan protein taste-test, a surprising but welcome delight! If you'd like to try any of their products for yourself (personally, I'm investing in their Restore blend to fuel my Friday HIIT + Resistance training sessions), I've landed us a super deal: use promo code ME10 for 10% site-wide!